About Us
Carlos Alcaide and Nicky Finlay started working together in 2012 and the rest, as they say, is history. Both with more than 30 years industry experience (yes they were toddlers when they started) and with a shared vision of what a production parter should be…they created HELL STUDIOS.
1000’s of shoots later, a couple of studio renovations and many stories to tell, the dynamic duo take it all in there stride. They love what they do…so it never really feels like work.
They like to do good work with good people and of course, have fun.
It’s really that simple.
Their daily mantra….The devil is in the detail.
Get in touch and lets keep the fires burning. 🔥
“The devil is in the detail”
Executive Producer - Nicky Finlay
“If you love what you do, it never really feels like work”
Photographer/DOP/Director - Carlos Alcaide
Meet our honorary team member, Cecil The Sausage.
He comes to the office most days…he likes long walks on the beach, sunbathing and liver treats.
He doesn’t always add value - but is very darn cute!
Best to get on his good side…bring snacks 🌭
— Woof Woof!
Testimonials
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See what our clients say about us...
Working with the gang at Hell is actually heaven. They’ve gone above and beyond time and time again to deliver incredible creative solutions for our clients and agency.
I trust them with any shape of project, not just because I know they’ll blow our clients minds with what they’re able to achieve in motion and stills, but because nobody has a better grasp of how to navigate any potential challenge before it has a chance to appear.
From gallery worthy lifestyle and product shots to savvy social content, they over deliver on it all.
Elle Bullen - Creative Director - HELLIONS
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Hell Studios was not just a studio for us to hold our photoshoot in, but a place where both client and talent felt very much at home.
Nicky is an expert in the field with an enthusiasm that is contagious. She gets things done, has a can do attitude and always meets our expectations. A delight to work with.
Carlos is a master behind the camera and a true professional. With a warm and an approachable demeanour, he gets the best out of everyone and makes every person feel special and shine.
Not one hero in HELL, it’s a duo of sheer talent.
Naomi Capomolla - Senior Professional Communications Manager\Specsavers AU
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Carlos and Nicky asked, “Could you please say a few words about working with us?”
Hell yeah, here are 10.
Creative. Talented. Driven. Determined. Passionate. Professional. Accountable. Awesome. Fun.
Their work always looks/feels/sounds amazing and getting it done is a wonderful experience.
For the attention to detail types who’ve spotted that my list has only 9 words, the 10th is the most important.
You.
Working together with you to get the kind of insights that guarantees exceptional results is what makes them such a great team. You need to work with them soon.
Steven Hurley - Creative Writer and Strategist
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I have had the absolute pleasure of working with Hell Studios on various projects over the past decade, and I can confidently say they are one of the most reliable and talented photography and videography studios in the industry.
Whether it’s FMCG, fashion, lifestyle, still-life, motion, or stills, they bring unmatched enthusiasm, experience, and professionalism to every project.
Hell’s founders, Nicky Finlay and Carlos Alcaide, consistently go above and beyond to ensure each shoot runs smoothly.
Their production support is second to none—they’re always on time, on budget, and willing to put in the extra effort to achieve perfection. Nicky and Carlos truly care about their clients and their craft, making them an invaluable part of any creative process.
I have never had a moment of doubt when working with Hell Studios. Their dedication to delivering outstanding results, combined with their adaptability across all formats, sets them apart from the rest.
I could not recommend them more highly for anyone looking for a team that excels at both still and motion work.
And the best part... They make the entire process super fun
Sheridan Wadelton - Executive Producer
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We had a blast teaming up with Creative King, Carlos & Clipboard Queen, Nicky during our recent stills & motion production for Cool Ridge (under Asahi Beverages AU/NZ).
This dynamic duo is super organised, has a brilliant eye for detail, bring great energy to every project & know how to deliver the goods.
I couldn’t recommend Hell Studios more highly to any team looking for a content partner to create fresh content for their Brand.”
Tim Carroll – Producer // Asahi Beverages AU/NZ
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I have been working with Hell Studios for the past 2 years and in this time I have found there is no production hurdle too high for Nicky to jump over. These guys can accommodate ANYTHING and their expertise in location shooting as well as in the studio is excellent, they have it all covered
You would be hard pressed to find another production company that can deliver cost effective, on time and quality across EVERY production.
Hell Studios have made all my jobs much more Heaven than Hell!
Mark Summerville - Producer - AKCELO